Southern Florida has long been a staple, for me, for you. Miami has a particular energy, and style. Without doubt there are some exceptional hotel experiences there … looking at you Faena, The Four Seasons Surfside, and up to Acqualina. But if you keep going north up the coast, you arrive to Palm Beach. For many, many years The Breakers was the spot to stay. And it still is … clearly, as I have quite a few of you staying at this iconic resort this month! But what’s super interesting to me about Palm Beach in particular is how many new hotels have popped up and are popping up. While many cities around our country are opening lots of large, mass-market hotels, Palm Beach is doing something strategically different. From The Colony, The Palm House, to The Vineta Hotel opening in December (which is Oetker’s first hotel in the United States), the hotel openings in this destination are chic, boutique in size under 100 keys, and know who they are unapologetically catering to.